Genuineness in photography is something that was almost lost, with all the Photoshop tools and compositions and subjects copied from images taken by great photographers.
One can already predict how the coming winning World Press Photo will look like and also the next winning image of a National Geographic photo competition. They will be heavily photoshopped and the composition will be what we daily see on TV and in the magazines. It has been like that for years and it might be like that for a few more years, but boredom will fall over the images that win competitions today and people will get tired of always the same.
There are several possibilities where the trends will go, but the most likely direction will be the genuineness of a captured moment. Fashion might not fall into that category, but street photography will most likely and wildlife photographytoo. People who have been on photographic safarislove their images as they are, because while looking at them, they go back to the precious moment in the Masai Mara, under that tree where the leopard was sitting. They might start thinking when they are back home that they should do something to the photo before showing it online, just because everyone is doing some editing, but by heart they wouldn’t do that. And this feeling, that people just stand to their pictures and love them for what they are will create the change to more natural and genuine photography.
It will be a process and might take a while, but it seems that it has started already. Listen to how you like your photos most.
Ute Sonnenberg for www.rohoyachui.com